Never underestimate the stupidity of your client.

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25 years of delivering successful business strategies, branding, and marketing solutions have taught us a lot of things. The first, which has become City Sidewalk’s First Maxim of Business — Never underestimate the stupidity of your client.  Don’t get your Yo-Yo all knotted, this isn’t as derogatory as it might seem. It’s simply a smack-you-in-the-face reminder to us that the …

The difference between your Logo and your Brand.

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If you search Google, you’ll find 700,000+ results for “your brand is not your logo”  Adding similar queries delivers millions of results. We fielded two calls last week from business owners who used the terms interchangeably, so obviously, confusion still persists across the small business landscape. Hopefully, this quick post delivers some clarity. The issue is not a new one, …

Nobody gives a shit about your business.

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Part of what makes City Sidewalk unique is that we don’t shy away from delivering painful truth. We’ve always believed that you are paying us for our professional expertise and opinions and not to mince words. Too many professional communication firms think it’s better to feed clients a crap sandwich to ease any kind of painful truths. If you don’t …

Marketing to Neanderthals

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Evolutionary biologists are confident that somewhere around 200,000 years ago Homosapiens swung down from the trees, and spread out across the African Savanna.  Our pre-human ancestors were basically slow-moving food for bigger, stronger, predators. Without fur, razored teeth, titanic strength, or sharp claws, they survived because their brains had evolved differently than other species; it was their competitive advantage. Although …