Marketing is f*ucking difficult.
The small business landscape, for all its marketing opportunity, can often feel like a desolate road into the unknown. There are 31 Million Small Businesses in the US, 1.2 Million in Canada, and 523,600 in BC. The market is crowded and if you don't know how to stand out then you're invisible to customers searching the vastness of the Internet.
Of the businesses that fail, 78% were because they lacked a well-developed business & marketing plan, and 23% stated that they had the wrong team in place to help get them to where they wanted to go.
81% listed a lack of qualified staff as the biggest problem for their marketing team.